iCover Insure

We created the Best Life Insurance Buying Experience.

The fastest eApp on the market powered by proprietary AI/algorithmic underwriting.

About Us

What Makes iCover Different

In a world where speed and service are just as crucial as price, selecting the right solution is essential.

Intelligent Automation

Scoring calibrated to your guidelines ensures accurate results today, while machine-learning foundations drive better decisions tomorrow.

Detect

iCover independently measures the risk of disclosures and each supplemental data source.

Assess

Proprietary logic cross-examines data sources and accounts for undisclosed risks.

Predict

Algorithms quantify the degree of variance and confidence in the data to predict mortality.

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Our Process

Underwriting

iCover's algorithmic underwriting helps insurers sell to the middle market. Leveraging data and predictive analytics, iCover can assess, price, and deliver life insurance to your customers in 5 minutes.

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Digital Transformation Doesn't Have to Be Painful!

Choosing the right partner to implement the proper technology is the key to success.

Onboard

Launch

Support

We guide you through an agile, low/no-code onboarding process. In four weeks, we define your journey and calibrate iCover's powerful decision-making capabilities using your guidelines.

00-week low-code launch

Our Leaders

Meet the Minds Behind Our Success

News & Articles

iCover News Insights

Insurtech Insights

iCover Launches Life-Health-Wellness Marketplace, iCover Direct

MarketWatch

iCover Introduces iCover Direct™, a New Life-Health-Wellness Marketplace

Yahoo Finance

iCover Introduces iCover Direct™, a New Life-Health-Wellness Marketplace

Benzinga

iCover Launches iCover Direct™ a Life-Health-Wellness Marketplace

PR Newswire

iCover Launches iCover Direct™ a Life-Health-Wellness marketplace

Life underwriting in the age of AI

iCover Co-founder & COO Nicole Mwesigwa one of the presenters at the EXL Webinar.

Young Scientist India 2024

iCover is honored and proud to be associated with the prestigious YSI 2024 competition.

Business Decan

Article: 3 Ways to Mentor and Guide Employees

Partnership with NGL

Press Release: NGL Launches New Electronic Application Platform for Long Term Care Insurance Produ...

Insurance News Net

Article: Key trends shaping the life insurance industry in 2024

California Business Journal

Press Release: Life Insurance Reimagined: How iCover Leverages Technology for Faster, Simpler Cover...

TMCnet

Article: Smarter Underwriting: How AI Engines Are Revolutionizing Insurance Risk Assessment

Newswire.net

Press Release: The Future of Life Insurance: Unveiling iCover’s Tech-Powered Approach

Plug and Play

iCover Co-founder & COO Nicole Mwesigwa panelist at the Plug and Play “Behavioral Science Webinar

Tony chats with Nicole Mwesigwa

Digital Insurance

Article: Life insurance myths debunked: 4 common misconceptions

The Good Men Project

Press Release: The Mission to Revolutionize Life Insurance: iCover CEO Hari Srinivasan’s Cust...

Insurance Thought Leadership

Article: How algorithms can make life insurance offers fast.

CNN Underscored

Press Release: Is whole life insurance worth it?

HR.com

Press Release: Talent Transformation: The Future of Workplace Mentoring.

Seekers Time

Press Release: Revolutionizing Life Insurance: Meet iCover, Where Buying Life Insurance Takes Just ...

Entrepreneurs Break

Press Release: One Woman’s Journey to Ensure Accessible, Affordable Life Insurance for All.

Noobpreneur

Press Release: From Idea To Exit: Icover Founder’s Strategies For Identifying Market Needs.

Partnership with ManageMy

iCover Partners with ManageMy to Offer Definitive Digital Insurance Customer Experience

EIN Presswire

Press Release: iCover Wins Most Fundable Company by Pepperdine Graziadio Business School

Entrepreneur Magazine

Press Release: Pepperdine Graziadio Business School's Most Fundable Companies of 2023

SIR Annual Conference 2023

iCover CEO Hari Srinivasan presenting the capabilities of iCover at SIR Annual Conference 2023

Life Annuity Specialist

Press Release: iCover Expands Into Annuities, With or Without Agents

EIN Presswire

Press Release: iCover Launches a 5-minute Annuity Buying Journey, Secures Multiple Partnerships ...

iCover at Plug and Play

iCover Founder & CEO Hari Srinivasan presenting the capabilities of iCover at a Plug and Play event.

Plug and Play Panel Discussion

iCover Founder & CEO Hari Srinivasan at a Plug and Play panel discussion on data and underwriting.

AI Underwriting

iCover Co-Founder & COO Nicole Mwesigwa presenting at the AI Underwriting Panel a Plug and Play event.

Young Scientist India 2023

iCover is honored and proud to be associated with the prestigious YSI 2023 competition.

EIN Presswire

Press Release: iCover Adds Strategic Advisors. Tony Mravle (Advisor) CEO, KSKJ Life. Stuart Buchanan...

Connections2023

iCover Co-Founder & COO Nicole Mwesigwa on the AI Underwriting Panel at Connections2023.

LIMRA 2023

iCover CDO Jim Sorebo on the LIMRA Distribution Panel at LIMRA2023.

Products That Count Award

We have been nominated for 2023 Products That Count Product Award. We’re very excited for this opportunity and appreciate the recognition of determination to make a product that counts for our users.

EIN Presswire

Press Release: iCover adds Jim Sorebo as CDO. He is also the Founder & President of Four Seasons Fi...

LIC

iCover Nicole Mwesigwa, Co-Founder & COO, iCover - Nicole explains AI the transformative power this...

PR NewsWire

Press Release: iPipeline® Partners with iCover, Harnessing AI Underwriting, assessment, pricing, opt...

ST Louis Business Journal

Press Release: iCover Raises $5 Million in Pre-Series A Funding. iCover is the first "plug and play"...

PR NewsWire

Press Release: iCover Raises $5 Million in Pre-Series A Funding. Fast and accurate Point-of-Sale ...

LIC Workshop 2022

iCover presenting at the 2022 LIC Final Expense Workshop which include detailed presentations cov...

QUI™ Patent

Press Release: QUI™ applies the science of polling and behavior-based questions increasing accuracy...

Broker World Article

Article: iCover with a built-in eApp, QUI™ behavior-based questions and a proprietary decision engin...

MRS Partnership

Press Release: iCover collaborates with MRS, as a part of the strategic initiative to all life insur...

St. Louis Dispatch Article

Article: This startup, founded by 2 former RGA employees, Hari Srinivasan and Nicole Mwesigwa in Jul...

KSKJ Partnership

Press Release: iCover Raises Undisclosed Seed Funding to expand insurance sales through a direct-to-...

Seed Funding

Press Release: iCover signs multi-year partnership to onboard KSKJ Life's full suite of products inc...

iCover wins Top 100 Next Generation Company award.

CEO Wisdom Podcast

CEO Wisdom Podcast with Charles Cormier, presented by BookWriteGPT.com

Hidden Gems: Meet Hari Srinivasan of iCover

Hari Srinivasan, founder of iCover, built the fastest life insurance platform, driven by resilience....

Hari & Tyson | May 24, 2025 001

Hari Srinivasan, founder of iCover, joined the Riverside Podcast to share insights on iCover Direct....

iCover at 1871 Innovation Week

iCover is proud to be featured at 1871’s Consumer Tech Innovation Week, June 16–18.

iCover Launches AI-based assistance to iCover Direct

Persona AI segmentation uses artificial intelligence to create and refine customer recommendations b...

How tech is making life insurance faster, easier and more accessible

The life insurance industry, long associated with lengthy paperwork and medical exams, is experienci...

Unlocking Life Insurance’s Living Benefits for Employees

In today’s workplace, supporting employee well-being requires more than reactive benefits and one-si...

AI personalization changes life insurance landscape

iCover Direct, a consumer-facing life insurance platform powered by a proprietary AI underwriting en...

Consumers Want AI to Do Some of The Donkey Work

iCover Direct, a consumer-facing life insurance platform powered by a proprietary AI underwriting en...

Beyond the Bereavement: How Dealerships Can Unlock Life Insurance’s ‘Living Benefits’

In today’s workplace, supporting employee well-being requires more than reactive benefits and one-si...

65% of consumers want AI to simplify life insurance process – Survey

iCover Direct, a life insurance platform powered by a proprietary AI underwriting engine, announced ...

Customers want AI to breathe new life into insurance choices

As Google launches a new artificial intelligence (AI) driven search option, new research has found i...

AI Now Makes The Life Insurance Selection Process Like Shopping On Amazon

Do you have life insurance? Would you believe that there are still a lot of people who don’t? In fac...

AI Would Help 65% Consider Insurance: Study

iCover Direct, a consumer-facing life insurance platform powered by a proprietary AI underwriting en...

iCover Launches AI-based assistance to iCover Direct

CHESTERFIELD, Mo. , June 3, 2025 /PRNewswire/ -- iCover, a Missouri-based Insurtech adds AI-based Pe...

Hari Srinivasan in conversation with Chuck Jaffee on the show

Should Young, Married, and Divorced People Approach Life Insurance the Same way ?

iCover Appoints Preeta Haribasker as Chief Information Digital Officer

MO, UNITED STATES, August 11, 2025 /EINPresswire.com/ -- iCover, a Missouri-based InsurTech providin...

Building Remote Teams That Outperform Office Workers - ep.002

Meet Hari Srinivasan, CEO and co-founder of iCover, who's revolutionizing life insurance with a 5-mi...

Ep.86 From Paperwork to Precision: Modernizing Insurance with AI

In this episode of Business Growth Spotlight, host Heidi Schalk speaks with Hari Srinivasan, founder...